Logo Project

The prompt for this project was to design a logo for a fictional company or organization of my choice using Adobe InDesign. The logo had to effectively convey the brand identity and values of the company. I considered the design's color scheme, typography, and symbolism. In addition, I explored different creative elements and techniques within Adobe InDesign and Illustrator to bring the logo to life.


Concept: My concept for the logo started with brand identity. I wanted to create a smartphone application that allowed users to social network based on their astrological compatibility. That is where the name "moony" came to life. Being the name of a playlist I had at the age of 12, I think that the name brought personal meaning as well as life to the brand I intended to create. After final thoughts and brainstorms I decided that for the logo, the name of this brand was to be illustrated solely out of astrological sign symbols. Since a lot of astrology signs (Virgo, Taurus, Pisces, etc.) all are represented by a symbol that is viewed similarly to letters, I constructed the name "moony" using that typography.


Construction: I used color theory to draft multiple iterations of how the design should look, while also including a crescent moon with bezier curvature to create a corresponding app logo that would represent the company. Here, you'll see my iterations and the construction of the design that was created solely in Illustrator.


Draft 1:





Draft 2:



Draft 3:


Final Draft:
As you can see, I went with a color scheme that is similar to a lot of space, astronomy, and galactical-related themes. The iterations produced were one of my first introductions to Adobe creative tools so I feel as though the intent and practice really allowed me to formulate constructive design and wireframing strategies. Thank you for checking out my work!





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